one system at a time.
one system at a time.
one behavior,
one behavior,
designing a more sustainable world — one person,
designing a more sustainable world — one person,
designing a more sustainable world — one person,
a user experience designer
a user experience designer
hi — i'm kelley,
hi — i'm kelley,
hi — i'm kelley,
selected work
selected work
Using behavioral design to motivate 20 people to eat plant-based for a week
7-Day Plant-Based Challenge
Aug 18, 2025
Using behavioral design to motivate 20 people to eat plant-based for a week
7-Day Plant-Based Challenge
Aug 18, 2025
A complete brand refresh to establish a stronger market presence and differentiate from competitors.
Playbook MA
Jan 27, 2025
A complete brand refresh to establish a stronger market presence and differentiate from competitors.
Playbook MA
Jan 27, 2025
An e-commerce platform redesign aimed at reducing bounce rates and boosting conversions.
Recoolit Redesign
Dec 30, 2024
An e-commerce platform redesign aimed at reducing bounce rates and boosting conversions.
Recoolit Redesign
Dec 30, 2024
A modular design system to unify and streamline digital product design at scale.
EyeCaddy
Dec 20, 2024
A modular design system to unify and streamline digital product design at scale.
EyeCaddy
Dec 20, 2024
about me
about me
kelley yu
kelley yu
kelley yu
I specialize in turning complex problems into seamless designs, from research to high-fidelity prototypes. Passionate about usability and design systems, I collaborate with teams to build products that are both beautiful and functional.
Master of Design
UW Master of Human-Computer Interaction and Design
2025 - Present
UX Designer
Axle Mobility
2025
Product Designer
Playbook M&A
2024-2025
UX Designer
Recoolit
2023
Account Manager
Amazon
2020-2021
Master of Design
UW Master of Human-Computer Interaction and Design
2025 - Present
UX Designer
Axle Mobility
2025
Product Designer
Playbook M&A
2024-2025
UX Designer
Recoolit
2023
Account Manager
Amazon
2020-2021