Background
The Problem
Defining a vision for growth
Nexa sought a bold rebrand to strengthen its market position and express both innovation and reliability. The new identity needed to capture attention while maintaining the company’s trusted image.
Crafting a distinct and authentic identity
Through extensive mood boards and design iterations, we refined a concept that aligned with Nexa’s values. The final result struck the right balance between modern aesthetics and brand authenticity, setting Nexa apart from competitors.
Creating a Strategy
We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.
Community Research and Engagement
Designing and Building the App
Launching the Challenge
Final Results
